The bit of the business that decides.
We build AI agents from a studio in Tauranga, for the businesses next door and the ones ten time zones away. Not chatbots and not automations. Agents. Ours make judgement calls, and the one you meet at eleven at night still books the job.
Most of what gets sold as an agent is a form with a personality.
A real agent decides something. If the thing you are being sold follows a fixed script and hands off the moment anything is unusual, that is an automation, and it belongs with NuggetAI.
- 01It only decides well if it is connected to your real data.
- 02It drifts. Left alone for a quarter it will be worse than the day it shipped.
- 03If it is not earning its keep we will tell you to turn it off.
AI runs the script. Agents write the next line.
AI is a trigger and a result, forever, exactly as specified. That belongs in NuggetAI and they are very good at it. Agents are for the moment nobody planned for.
Same input, same output.
A fixed path, run perfectly, every time. Predictable and cheap. It belongs with NuggetAI.
The moment nobody planned for.
The enquiry that does not fit. The customer who is upset. The situation that needs a small decision made now.
What in your business is agent-shaped.
A week inside the business and a short document at the end. It lists what is worth handing to an agent, what is not, and what should be a plain automation instead. Sometimes the answer is nothing, and we will write that down too.
It answers at eleven at night, and it books the job.
Most service businesses lose more work to unanswered calls than to lost quotes. The caller does not leave a message, they ring the next name on the list. It takes the details, qualifies the job, books it into the real calendar, and sends you the transcript.
Nobody was awake. The job still got booked.
That is the whole product. Not cleverness. Availability, plus enough judgement to handle the thing that did not fit the script.
On your site, in your inbox, inside what you already run.
Trained on your own pages, pricing and process, not a generic knowledge base. It captures the enquiry into the same place every other lead lands, and hands to a human on request rather than looping.
More than one, with the handoffs written down.
One agent qualifies, another books, another chases. The value is not in any one of them. It is that the gaps between them are defined, so nothing falls through.
An agent left alone drifts.
Weekly tuning, monthly review, quarterly rebuilds. The platforms change underneath it, your business changes around it, and the transcripts show you things you did not know. This is the part that is ongoing, and it is why we do not hand it over and walk away.
The call came in at 9pm on a Sunday.
Somebody answered it.
Not fewer people. Fewer things waiting on one.
An agent is not a thing you install. It is a thing somebody keeps running.
One of four studios in the Nugget group.
Same office in Tauranga, same people at the whiteboard, different arguments about what your business needs next. We take the jobs the other three cannot, the ones that need a decision at a moment nobody planned for.
Nic Haldezos
Nic founded Nugget Creative and the group it grew into. He has run marketing as a CMO across America, Europe, Asia and Australasia, then built the systems the whole group now runs on. He builds the agent, connects it to what you already have, and makes it hold up on a Tuesday when nobody is watching.
Rich Tangney
Thirteen years a clearance diver in the Royal New Zealand Navy, then five companies of his own. He co-founded Edison and ran its marketing into Spark, AMP and Southern Cross. Rich has qualified the leads, chased the quotes and answered the after-hours calls himself. He knows which jobs are worth handing to a machine because he has done all of them.
